FOLIO — Jessica Havea

ANZ Internal agency showreel

I ideated and directed this showreel to capture both the breadth of the agency's work and what creative leadership actually looked like from the inside. Every project shown passed through my hands, from research and concept through to final delivery across social, OOH and integrated campaigns.

Ideation | Creative Direction | Mutli-channel roll out

Falcon Campaign — Internal Strategic Creative Lead

ANZ brought in an external agency for the concept. My job was to make it coherent at scale. I guided the 3D Falcon's creative direction and managed its rollout across dozens of digital, retail, social and motion assets, holding the creative integrity together as it moved through every channel.

The Green Boat had a clear strategic vision and five distinct service pillars. The challenge was making all of that feel like one thing. I built a design system that brought clarity and sophistication together - a visual language that worked across digital and print without losing its edge.

Pact was bringing multiple acquired companies under one roof and needed a brand architecture to match. I shaped the creative strategy that unified three divisions, Packaging, Reuse and Recycling, into a coherent identity. The work gave the business a way to tell a single story across a very complex portfolio.

Brand positioning & Identity | Launch campaign | Art Direction

‘A world of new energy’

EDL needed a brand refresh that matched their global scale and future ambition. I led creative development of a visual system built around the sun, intersecting circles with radiating energy rays, designed from the start for animation. The result was an identity that worked as hard in motion as it did in print..

A media planning and buying agency that had outgrown its brand. I led the refresh, developing a bold visual language and design system built for energy and confidence. The new identity gave them something to grow into rather than something they'd already grown out of.

Brand Identity | Logo Animation | UI Design, UX Direction | Print and Digital Assets

ARRB is an independent authority in transport research, the brief was to look like one. I developed a modern identity that balanced institutional credibility with genuine approachability, giving the brand the visual weight it needed without making it feel closed off.

Brand Identity | Print Collateral | Digital Assets

A family business, a heritage brief, a brief that could easily have gone generic. I kept it grounded, classic typography, rich colour, refined detail, but pushed just enough to make it feel current. The identity holds its own in a specialty coffee market that takes itself very seriously.

Brand Identity | Packaging Design | Digital Assets & Content